FAQ: [KLAIRS] Soft Airy UV Essence
Sep 20 2018
By. Gina Myung
May 08 2019
If you ask ‘what is your favorite product on Wishtrend?’ the answers will vary among our staffs and our customers. However, if you ask us, ‘if you can only choose one product to take to an island, what would it be?’ the answer to come down to the Klairs Soft Airy UV Essence.
With the summer approaching and realizing the importance of wearing sunscreen on a daily basis,, get to learn a little more about the sunscreen proudly presented to you by Klairs.
▶Below is the article from www.klairscosmetics.com/making-klairs-uvessence
Klairs Soft Airy UV Essence is the end result of an incredible amount of effort and attempts by Klairs’ trusted researchers for over more than a year of development until it was finally released last year. In just 3 months after its release, it is now #1 in the Sunblock Rankings of a famous Korean beauty review app and has a customer satisfaction rate of 96%, making us extremely happy that everyone loves this product. 🙂
That is why we are happy to tell everyone more about the details behind the development of this product. We wanted to tell everyone more about who we were thinking of, and what we were worried about, when we were developing Klairs Soft Airy UV Essence. We hope this will help answer some questions about exactly what kind of product Klairs Soft Airy UV Essence is, and whether it is really the right UV blocker for you.
Klairs began the development of the Soft Airy UV Essence with the goal of “making a sun cream that can be easily used by people who hate sun creams.” And in order to create a product that meets these goals, we came up with four specific requirements before development.
The 4 distinctive traits of the UV Essence
1. Less irritating to the skin and eyes.
2. Extremely light-stable
3. Not oily or matte
4. Easily cleansed
But it wasn’t as easy as we thought to make something that met these four requirements. 🙁 It took over 1 year to find the right materials, conduct sunlight simulations, and do usability comparisons!
People use sun creams to effectively protect against UV rays during throughout the day. In order to use a product consistently, it must be easy to use, and for a sun cream to be easy to use, how it feels is as important as how it protects. No matter how good the protection numbers are, they useless if you don’t use the product consistently.
That is why Klairs Soft Airy UV Essence was tested over and over. Even products with similar protective abilities on paper had big differences in feel when actually formulated, so we excluded everything that would make someone not use the sun cream. We even added a very small amount of orange peel oil because some people don’t like using sun creams due to their pungent base odor. These are just some of the many considerations that went into creating a product that everyone can easily use.
It is impossible with current technology to perfectly block all UV wavelengths with just sun cream alone. And Klairs Soft Airy UV Essence is not a completely perfect product. But with an SPF50+ PA++++ rating, Klairs Soft Airy UV Essence has proven broad spectrum UV blocking abilities, including UVA1, and has received “UV blocking functional cosmetic” certification in Korea. That is why we say that the Soft Airy UV Essence can effectively protect your skin from UV rays. (*By the way, the Soft Airy UV Essence has a PPD(Persistent Pigment Darkening) value of 22.59. PPD is a figure used in the US to indicate UVA blocking ability.)
Klairs does its best to ensure that everyone can actually feel our uniqueness and sincerity, and to make products that the world simply needs. This definitely holds true for the making of the Soft Airy UV Essence, and right now, we are also developing new products with these same principles in mind. We are immensely grateful to everyone who has chosen Klairs from among the many skincare products out there, and we hope that we will be with you in the future as well. Thank you.
Oct 18 2018
By. Bronwyn Papineau