What’s New?’ is a series on Glam Black where we introduce to you, the newest and latest on Wishtrend! Learn more about our new arrivals, and the story behind them here!
Last time we were here, we talked about the exciting release of the I’m From Mugwort Essence and Mugwort Mask, but today, we have another exciting product to introduce! The Klairs Soft Airy UV Essence! For those that have been eagerly awaiting the restock of the well-loved Mid-day Blue Sun Lotion, this is big news for you, and every skincare lover nearby. It’s been a long time coming, but the Klairs team has been in the works of developing another great, innovative sunscreen. For those of you that just hate putting on sunscreen, read this. The Klairs Soft Airy UV Essence just might change your mind. Read more for an inside look at I’m From, and their new sunscreen!
The Klairs Story
Klairs is a high-quality skincare brand that provides gentle, simple products for those with sensitive skin. Since their foundation in 2009, they’ve stayed true to their slogan of “Simple but enough,” and recognize that while the skin’s condition is constantly changing, it can be transformed with a reliable lineup of skincare products. Their mild, but powerfully effective, products have quickly risen as many people’s cult favorites, and have gained the trust of users for their gentle formulas free of filler ingredients, chemicals, alcohol, parabens, and artificial dyes & fragrances.
A new approach to sunscreens
You’ve probably, at one point in your life, felt so uncomfortable with the feeling of sunscreen on your face, that you swore to never using them again. Sunscreens have a bad wrap because of the myths that all of them are oily, thick, and leave a white cast on the face.
This is the very thing that the Klairs team worked for years on, when developing their new UV essence. While the Mid-day Blue Sun Lotion was already receiving praise for its hydrating formula, and ability to cancel out redness in the skin as well as block off heat, the Klairs team started to see how else they could better their sunscreens, and cater to those who wanted just a bit more pazzaz. While a year and four months in the making, the Klairs team finally announced the new Soft Airy UV Essence, created with new, superior chemical UV filters, and a formula that is light, non-greasy and hydrating, while not forming a white cast, instead protecting you throughout the day comfortably.
[KLAIRS] Soft Airy UV Essence
The Klairs Soft Airy UV Essence SPF 50 PA++++ is an everyday sunblock that is great for sensitive skin, even while providing strong UV protection. Boasting a high SPF and PA level, the gel-type sunscreen guards the skin against both UVA and UB rays, without leaving any greasiness of white cast. Furthermore, as the newest member to the Freshly Juiced Line sun protector for sensitive skin. As is it water-based, it holds a gel-type texture to give a soft weightless and light finish.